Publisac.ca offers a new search engine, by keyword or category-- that enables users to find easily great deals and shopping tips.

"The redesign of Publisac.ca consolidates our positioning as the number one reference for smart shopping in Quebec," explains Alain C. Courville, Product Director, Publisac.ca, Transcontinental Media. "The new site successfully broadens the online brand experience. Plus, this portal increases the lifespan of the print flyer product. In fact, a deal will continue to be available online as long as it is valid."


The ongoing evolution of a winning brand

Publisac.ca has gone through a complete makeover. With a new and appealing redesign, the functionality of the site has been greatly improved and several new and interesting elements have also been added such as a weekly Newsletter presenting all the week's new deals and practical shopping tips.

Furthermore, with the acquisition of Conversys by Transcontinental, the leading Canadian Print-to-Web provider that specializes in the seamless transformation of print marketing materials such as flyers and catalogues into rich, interactive Web content that is user-friendly and brand-consistent across multiple channels, this relaunch matches perfectly the need of expanding the digital offers to the advertisers.


A great opportunity for advertisers

In the past, there were few advertising opportunities on Publisac.ca. With the addition of keyword searches and embedded ads, advertisers can now benefit from results-driven options for regional markets. The new site is also an attractive option for product good manufacturers who want to launch or market-test a new product.

"The redesigned site will not only open doors for our advertisers and help smaller supermarkets get some valuable online visibility, it will also help strengthen our reputation as a leading provider of value-added content that Internet users crave," concludes Courville.


For more information:

Media        
Alain C. Courville
Product Director, Publisac.ca
Transcontinental Media
Telephone: (514)832-5099, ext.4590
alain.courville@transcontinental.ca
    
Sales
Ken McMillan
National Sales Director - Digital Media
Transcontinental Media
Telephone: (416) 218-3577
ken.mcmillan@transcontinental.ca